Short-term rental management · Milan
Updated November 2026
We are a short-term and mid-term rental management company: in Milan we look after your home both for stays of up to 30 days and for rentals of 1 to 18 months. Listings, pricing, guests, cleaning, maintenance management, paperwork and tax are on us; you choose when to keep it free for yourself.
Why Milan
In 2025 the Municipality of Milan recorded 9,662,326 tourist arrivals and no month fell below 600,000: the lowest was January, with 608,226 arrivals, the highest October, with 924,399 (Municipality of Milan, monthly tourist arrivals, open data). So there is demand all year, but it is not a flat market: it moves fast and rewards careful, daily revenue management.
Milan does not have one tourist season: it has three that overlap. There is business travel, which brings people to the city from January to December; there are trade fairs, which create short, intense peaks, such as the Salone del Mobile, from 13 to 18 April 2027 or EICMA, from 3 to 8 November 2026, both at Fiera Milano Rho; and there are visitors who use the city as a base for the lakes. Milan is one of the places we cover in Lombardy, together with Lake Como.
Key strengths
Over 80 properties managed in Italy · 6,100 guests hosted from January to October 2026
Rates reviewed every day around the trade-fair calendar, without leaving the quieter weeks empty.
If a tenant for a few months earns more for your home, we tell you and we handle it.
Your home's CIR and CIN codes are registered to Vesta: a compliance mistake is our problem, not yours.
What we do for you
We run every part of your Milan home's rental: listing, pricing, bookings, guest welcome, cleaning, maintenance management, review management and paperwork. For every stay a dedicated team checks the guest's arrival, the stay and the state of the home after check-out.
Many people call it Airbnb management, but in Milan we work across several platforms and, when it pays, with mid-term tenants too. You can find every service, with what is included and what is available on request, on our short-term rental management services page.
Where we work
We manage homes across Milan, from the centre to the districts close to universities, hospitals and trade fairs. Distance from the metro and from where guests need to be every morning matters more than a prestigious address.
We work from the Duomo and Brera to the Navigli, from Porta Nuova and Isola to CityLife, Porta Romana, Tortona, Bicocca, Lambrate, NoLo and San Siro.
Mid-term rentals follow the hubs that bring people to the city for months: the Bocconi, Politecnico, Statale, Cattolica, IULM and Bicocca universities, and the Niguarda, San Raffaele, Policlinico, Humanitas and IEO hospitals. Short-term rentals also look at Fiera Milano Rho, Allianz MiCo and Portello.
The homes we manage today, grouped by area, are on our apartments for rent in Milan page.
Adding value
You do not need a large property: a well-furnished studio close to the metro has its own audience, from business travellers to trade-fair visitors.
We look at the area, type, size and furnishings through the eyes of whoever will book: a comfortable desk and fast Wi-Fi for people who work, a well-equipped kitchen for those staying for months, an extra bed for groups during the fairs. Before publishing we tell you which improvements raise rates and reviews and which can wait.
Who it is for
You hand it to us and we take care of it: our team handles listings, bookings, guests and compliance, while our local partners in the city look after keys, check-in, cleaning and inspections. In the owner portal you see bookings and income and block the dates you want to keep for yourself.
The service is designed for three situations we often see in Milan: owners of a second home in the city who live elsewhere; people who have inherited a flat, or have an empty one, and do not know how to make it earn; owners who want to rent it out but still use it when they come to Milan for work or family.
Rental strategy
It depends on the home: we decide on data about the area, type and size, cross-checked with how the properties we already manage nearby are performing. Short-term rental, up to 30 days, works on the peaks of trade fairs and tourism; mid-term rental, from 1 to 18 months, gives steadier income with fewer guest changeovers.
The 18-month limit is the one set for transitional contracts by the ministerial decree of 16 January 2017. Mid-term rentals suit professionals on assignment, expats, students, healthcare staff and families renovating their own home, and with us stays last 6-9 months on average.
If you have a preference, it counts: we show you the numbers for both options and decide together.
Revenue potential
In Milan results vary a lot from one home to another, by area, size, furnishings and free dates, so we do not give standard figures. We prepare an estimate for your home, based on its features and on real demand in the neighbourhood.
What counts most are the weeks of the big trade fairs and the months with the most arrivals in the city, which in 2025 were October, July and May according to Municipality data. With dynamic pricing we raise rates at the peaks and keep nights booked when demand slows.
A free estimate, built on your property and your neighbourhood.
Management costs
We do not publish a standard fee: it depends on the home and on the services you choose to delegate. You get it after the free assessment, together with the calculation basis and the list of what is included.
When you compare one short-term rental agency in Milan with another, ask what the fee is calculated on, what is left out and who is responsible for compliance. With us income arrives as a monthly payout, you follow the numbers in real time in the owner portal, and you receive the income estimate, with costs item by item, before you sign.
Regulations and compliance
You need a notice to the Municipality's SUAP office, which leads to the regional CIR code on ROSS1000, and the national CIN code; then guest registration with the police, monthly ISTAT reports on ROSS1000 and the Municipality's tourist tax. We handle all of it, from the first filing to every monthly deadline, and the CIR and CIN codes are registered to Vesta.
| Requirement | What it involves | Who handles it |
|---|---|---|
| SUAP notice and CIR code | To rent for tourist purposes you file a notice with the Municipality's SUAP through Impresa in un giorno; the file goes to the Metropolitan City, which grants access to ROSS1000, where the CIR code to show in listings appears (Lombardy Region, CIR; Municipality of Milan, tourist rentals) | Vesta, registered to Vesta |
| CIN (national identification code) | Requested in the Ministry of Tourism's BDSR database once the CIR has been issued; it must be displayed outside the building and shown in every listing (Ministry of Tourism, BDSR FAQ) | Vesta, registered to Vesta |
| Guest registration | Guest details sent to the police through Alloggiati Web, within 24 hours of arrival | Vesta, at every arrival |
| ISTAT reports | Arrivals and nights uploaded to ROSS1000 by the 5th of the following month (Metropolitan City of Milan) | Vesta, every month |
| Tourist tax | Paid to the host or manager, who passes it on to the Municipality (Municipality of Milan, tourist tax) | Vesta |
| Rental income tax | Cedolare secca flat tax and the intermediary's withholding (see below) | Vesta, as withholding agent |
We register your home's CIR and CIN codes in Vesta's name, so filings with the police, ROSS1000 and the Municipality are our responsibility: if a deadline were missed or a filing were wrong, any penalty would fall on Vesta, not on you.
Tax management
We act as withholding agent: we withhold and pay the taxes ourselves, so you do not have to do any calculations for each booking. We pay the cedolare secca on your net share, after our fee and costs, not on the gross amount paid by guests.
The rules are set out in the Italian Revenue Agency's guide to short-term rentals (April 2026): under the cedolare secca the rate is 26%, reduced to 21% for a single property chosen by the owner, and the intermediary who collects the rent applies a 21% withholding as an advance payment.
Where the rules allow it, we treat part of the costs as expense reimbursements, so they stay out of taxable income. With short-term and mid-term rentals in the same city we also look together at which tax regime suits you best; for your personal situation, always check with your accountant.
Personal use
Yes: you block the dates you want to keep for yourself in the owner portal, and we only let the dates left free. If you choose mid-term rental, we agree the periods together before signing with the tenant.
Many owners keep the home free for a work week, a family visit or the holidays. If your plans change, you update the calendar and we rearrange prices and availability.
Why choose us
Short-term and mid-term on the same home, chosen on the numbers rather than out of habit.
From the listing to paying the taxes, with guest welcome, cleaning, maintenance management and paperwork in between.
Prices and calendar follow fairs and events, and the home is looked after between one guest and the next.
Local partners in Milan and an owner portal that is always up to date, wherever you are.
Every month you know how the home is doing: bookings, income and costs, without having to ask.
First you receive the free estimate; the contract comes only if you are convinced.
About us
Our team of 9 people looks after it, from property management to revenue management, working remotely on listings, pricing, bookings and administration. In the city the team works with local partners: local hosts, housekeeping and maintenance staff.
Vesta is a short-term and mid-term rental management company with over 80 properties managed in Italy. The local host welcomes guests when needed and checks the home at the end of each stay; our quality control then confirms with housekeeping that everything is in order before the next arrival. Automated processes, overseen by people.
How it works
It starts with the free assessment: you tell us about the home, we visit it and give you an income estimate with the model we recommend, short or mid-term. If you decide to go ahead, we publish the listings and from then on we handle guests, cleaning and paperwork.
We study the home, the area and the kind of guest it will appeal to most.
We set prices, channels and calendar based on the local seasonality.
We publish the listings and take over guests, check-in, cleaning and maintenance.
We track results and reviews and adjust the strategy when needed.
Do you also own a home on the lake? The service is also available on Lake Como.
FAQ
Free assessment
Tell us about your home in Milan: the assessment is free and without obligation, and we usually reply within 48 hours. We will also tell you whether short-term or mid-term rental suits it better.
Where we operate
Thanks! We will get back to you as soon as possible, usually within 48 hours.