Riviera di Ponente and Riviera di Levante
Updated October 2026
We manage short and medium-term rentals along the whole Ligurian coast, from the Riviera di Ponente to the Riviera di Levante. Pricing, calendar, guests, cleaning, maintenance and regional compliance: we take care of it all, with one clear goal, keeping your home earning for as many months as possible, not just in August.
The market
Liguria is a narrow region squeezed between the sea and the mountains, with its housing concentrated on a thin strip of coast. Here short-term letting is no niche: since 1 April 2025 anyone renting out an apartment for tourist use must register it with the Region, and by the end of the year 38,877 such apartments were active.
Demand is broad and largely international. In 2025 Liguria's tourist apartments recorded 960,479 arrivals and 4,739,075 nights, 57% of them by foreign guests. In accommodation establishments, Germans lead for nights spent and the French for arrivals, followed by the Swiss. Among Italians, the leading market is Lombardy: 927,451 arrivals in 2025.
For an owner this means one thing: a well-positioned property has an audience coming from several countries, at several times of the year. The work lies in capturing all of it.
Official data
active apartments for tourist use
Liguria, 2025of nights in tourist apartments spent by foreign guests
Liguria, 2025average stay in tourist apartments
Liguria, 2025arrivals from Lombardy in accommodation establishments, the leading Italian market
Liguria, 2025Source: Osservatorio Turistico Regionale della Liguria, 2025 data. Figures on apartments for tourist use come from the mandatory registration in force since 1 April 2025.
Strengths
Over 80 properties managed in Italy
From Ponente to Levante, a single point of contact for pricing, guests and compliance.
We work through spring, autumn and winter, not just the peak months.
We choose the right formula for each property and each period of the year.
CITRA, CIN, tourist flow reporting, police registration and municipal tax: we take care of it all.
Full management
From listing to check-out, we follow every step of short-term rental property management, often also called Airbnb management: photos and copy, publishing on the portals, pricing, guest communication, cleaning, linen and maintenance. You receive the statement, we take care of the rest. The service can include:
Where we operate
Treating Liguria as a single market is an easy way to price badly. Official data on tourist apartments show four different audiences, province by province:
For us this means different strategies: minimum stays, rates, channels and listing languages change depending on where the property is and who is looking for it.
Pricing and seasonality
Liguria has a mild climate and demand that doesn't switch off in September. In October 2025 alone, the region's tourist apartments recorded 322,136 nights, three in four by foreign guests. Even in December there were almost 188,000 nights.
That is where our work starts: keeping the calendar open in spring, autumn and over the winter holidays, with prices that adapt day by day to demand, events and weather. Summer remains the core of the revenue, but it is in the shoulder months that the difference over the year is made.
Medium term
Tourist letting in Liguria has a precise rule: furnished apartments for tourist use can be let for a maximum of 30 days. Beyond that, a lease agreement is needed, and this is where the medium term comes in.
Vesta manages both formulas. In the months of highest demand the property works with short stays; in slower periods it can host people staying longer, for work, study or a relocation. Together with you, and based on data for the area and the property type, we choose the combination that makes the property earn all year.
Compliance
Renting out in Liguria involves a few specific steps, which we handle on the owner’s behalf:
You don't need to keep track of deadlines or portals: we take care of it, property by property.
Tax management
The first advantage is not having to think about it. We act as your tax withholding agent: we pay the cedolare secca, calculated on the net share that is yours, after commission and costs, not on the gross takings. Where the rules allow it, we also classify part of the expenses as a reimbursement of expenses, so it isn't counted as income and isn't taxed.
Adding value
Often a few targeted interventions are enough to change how a property presents itself: furnishings to complete, amenities that international guests take for granted, professional photos. We tell you what is worth doing and what isn't, and if needed we follow the works with our interior service.
Who it's for
For those who have a second home on the coast and only use it a few weeks a year; for those who inherited it and live far away; for those who bought it as an investment and want returns managed by professionals. We take on properties from one-bedroom flats upwards.
About us
Vesta is a short-term rental management company. As property managers we work with a team of 9 people working remotely, who follow all our properties with modern tools for pricing, guest communication and management control, and with local partners for cleaning, guest welcome and maintenance. For many owners from Lombardy, Liguria is their home seaside: Lombardy is the region's leading Italian market.
How it works
From the first call to the first guest, in four steps.
We assess the area, type, condition and tourism potential of your home.
We define pricing, channels, seasonality and ideal guest targets.
We create listings and manage enquiries, check-in, cleaning, guests, inspections and maintenance.
We track performance, reviews and opportunities for improvement.
FAQ
Yes. We manage short and medium-term rentals along the whole Ligurian coast, both the Riviera di Ponente and the Riviera di Levante, in the provinces of Imperia, Savona, Genoa and La Spezia.
CITRA is the regional tourism identification code that Liguria assigns to furnished apartments for tourist use once they are registered with the Region. It must appear in every listing. With Vesta, we handle the registration, the CITRA and the CIN for you.
Tourist rentals in Liguria are limited to a maximum of 30 days. Longer stays use a lease agreement, which we manage as a medium-term rental. This keeps the property earning even when tourist demand is lower.
We keep the calendar open in spring, autumn and over winter holidays, adjust prices daily to demand and, in slower periods, consider medium-term stays. In Liguria, international demand stays strong well beyond the summer.
Apartments, houses and villas from one-bedroom flats upwards, along the whole Ligurian coast. We assess each property on location, features and earning potential.
Our team of 9 people works remotely with digital tools for pricing, bookings and guest communication, and follows all our properties. On the ground it is supported by local partners for cleaning, guest welcome and maintenance. Meet the team.
Free valuation
Request a free, no-obligation valuation. We analyse your property's features and market potential to give you a personalised estimate.
Where we operate
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